How and Why 13-24 Year-Olds Use Instagram

January 26, 2016 – Instagram plays a significant role in the lives of Millennials and Gen-Z. As they learn about the world, discover their passions, connect with friends, and find more communities to tap into, they consistently rely on visual language and storytelling.

Visual content dominates our screens today. In a post on Facebook’s IQ blog, Aria, a 22-year-old from Canada says, “People don’t really want to read through text all the time … they just want to see it visually. It’s more appealing.”