Social Media Toolkit:

Suggested Hashtags:

*Please use #DigitalLiaisons as the primary hashtag and use additional ones as space permits.

#DigitalLiaisons
#HIVcan
#HIV
#AIDS
#socialmedia
#ICT
#digitalhealth

General Messaging:

The graphics for Twitter and Facebook posts are below.

Sample Tweets:

  • ICAD launches resource on using #socialmedia & #ICT in #HIV work w lessons from community http://bit.ly/2mSFXHI #DigitalLiaisons #HIVcan
  • How are #socialmedia & #ICT being used to promote sexual health in the response to #HIV? http://bit.ly/2mSFXHI #DigitalLiaisons #HIVcan
  • Lessons on engaging communities & individuals in the #HIV response thru #socialmedia & #ICT http://bit.ly/2mSFXHI #DigitalLiaisons #HIVcan
  • How r #HIV CBOs using #socialmedia & #ICT in their work? Learn from their experiences here http://bit.ly/2mSFXHI #DigitalLiaisons #HIVcan
  • Case studies: Innovative  #socialmedia & #ICT work in #HIV by community organizations http://bit.ly/2lTg5GT  #DigitalLiaisons #HIVcan
  • Audience needs + context + resources: plan your #socialmedia & #ICT work carefully http://bit.ly/2mSLLkn #DigitalLiaisons #HIVcan
  • Lesson Learned: #socialmedia & #ICT work benefits from careful planning. http://bit.ly/2mSLLkn #DigitalLiaisons #HIVcan

Sample Facebook Posts:

  • Though social media and ICT are ripe with potential when it comes to the delivery of HIV-related services, as fairly new approaches, there is still much to learn about how to optimize their use. The Interagency Coalition on AIDS and Development (ICAD) launched a project in 2016 to collect and share lessons learned from the #HIV community on the use of social media and ICT. After a year learning from the community, ICAD is proud to launch the original resource Digital Liaisons: Lessons learned in using social media and ICT in HIV work. Take a look here: http://bit.ly/2mSFXHI #DigitalLiaisons
  • Find out how social media and ICT are being used to promote sexual health and to engage individuals and communities in the response to HIV and other sexually transmitted and bloodborne infections (STBBIs). Take a look here: http://bit.ly/2mSFXHI #DigitalLiaisons
  • How are HIV community-based organizations using social media and ICT in their work? Learn from the experiences of others by reading our in-depth case studies of innovative programs and projects here: http://bit.ly/2lTg5GT #DigitalLiaisons
  • Lesson learned: Social media and ICT work benefits from careful planning – triangulate the needs of your audience with your technological context and the resources that are available to you. Find out more about choosing the right media here: http://bit.ly/2mSLLkn #DigitalLiaisons
  • Lesson learned: A cybercrime specialist at your local police department can tell you more about how to protect yourself and others when working with social media and ICT http://bit.ly/2mBgqSM #DigitalLiaisons
  • Lesson learned: If and when technological problems arise – they probably will – be honest and transparent with your audience about what is happening and what you are doing to fix it. You may lose a few followers along the way but ultimately, honesty really is the best policy. Get some more practical tips on how to maximize your use of social media and ICT here: http://bit.ly/2mixvQz #DigitalLiaisons
  • Lesson learned: Many platforms and technologies offer free access or discounted rates to non-profit organizations – they may share these pricing policies on their website and if they don’t, send an email to inquire. Find out more about how to make the most of the free resources that are available online here: http://bit.ly/2mf0JhE #DigitalLiaisons

Graphics:

Twitter Graphic: Digital Liaisons

Twitter Graphic: Digital Liaisons

Facebook Graphic: Digital Liaisons

Facebook Graphic: Digital Liaisons

Case Studies:

The graphics for Twitter and Facebook are below each corresponding case study.

The Yukon CondomFairy Flutters Into Facebook:

Sample Tweets:

  • LessonLearned: Consultation. If images & memes are what they want give them images & memes! http://bit.ly/2naQudc #DigitalLiaisons #HIVcan
  • LessonLearned: Listen to your audience! Consultation/engagement critical w online campaigns http://bit.ly/2naQudc #DigitalLiaisons #HIVcan
  • Listen to your audience! Find out how to engage & consult from Yukon CondomFairy campaign http://bit.ly/2naQudc #DigitalLiaisons #HIVcan

Sample Facebook Post:

  • Lesson learned: Listen to your audience before you begin your project and as it evolves. If images and memes are what they want, give them images and memes! Find out more about the importance of consultation and engagement in the Yukon CondomFairy campaign here: http://bit.ly/2naQudc #DigitalLiaisons

Graphics: 

Twitter Graphic: The Yukon CondomFairy Flutters Into Facebook

Twitter Graphic: The Yukon CondomFairy Flutters Into Facebook

Facebook graphic: The Yukon Condom Fairy Flutters Into Facebook

Facebook graphic: The Yukon Condom Fairy Flutters Into Facebook

 

HIV Edmonton, a very social organization:

Sample Tweets:

  • LessonLearned: #Socialmedia is like a party. Be social & share or you won’t be very popular http://bit.ly/2migGoH #DigitalLiaisons #HIVcan
  • #Socialmedia is social! Find out how @HIVEdmonton has embraced social media in its work http://bit.ly/2migGoH #DigitalLiaisons #HIVcan

Sample Facebook Post:

  • Lesson learned: Social media is social. You have to think of it as a party – if you don’t speak to anyone or you spend the whole time talking about yourself, you’re not going to be very popular. Find out how HIV Edmonton has embraced social media in its work here http://bit.ly/2migGoH #DigitalLiaisons
Twitter Graphic: HIV Edmonton, a very social organization

Twitter Graphic: HIV Edmonton, a very social organization

Facebook Graphic: HIV Edmonton, a very social organization

Facebook Graphic: HIV Edmonton, a very social organization

Zimbabwe Young Positives: Youth connecting youth:

Sample Tweets:

  • LessonLearned: #socialmedia & #ICT must speak the language of youth 2 b youth-friendly http://bit.ly/2n23T8f #DigitalLiaisons #HIVcan
  • Find out how Zimbabwe Young Positives uses #ICT & #socialmedia to communicate w their peers http://bit.ly/2n23T8f #DigitalLiaisons #HIVcan

Sample Facebook Posts:

  • Lesson learned: To be truly youth-friendly, a social media or ICT project must speak the language of young people. Find out how Zimbabwe Young Positives is using these technologies to communicate with their peers here: http://bit.ly/2n23T8f #DigitalLiaisons

Graphics: 

Twitter Graphic: Zimbabwe Young Positives: Youth connecting youth

Twitter Graphic: Zimbabwe Young Positives: Youth connecting youth

Facebook Graphic: Zimbabwe Young Positives: Youth connecting youth

Facebook Graphic: Zimbabwe Young Positives: Youth connecting youth

ICAD Goes Virtual

Sample Tweets:

  • LessonLearned: Before move to virtual office test it out first to see if it’s the right fit http://bit.ly/2miam0A #DigitalLiaisons #HIVcan
  • Find out more about ICADs move to virtual office model & key lessons learned in the process http://bit.ly/2miam0A #DigitalLiaisons #HIVcan

Sample Facebook Post:

  • Lesson learned: For organizations considering a move towards a virtual office model, ICAD recommends a three to six-week pilot. This offers enough time to measure the ebbs and flows and potential stress point of virtual work. Find out more about ICAD’s moved to a virtual office model here: http://bit.ly/2miam0A #DigitalLiaisons

Graphics: 

Twitter Graphic: ICAD Goes Virtual

Twitter Graphic: ICAD Goes Virtual

Facebook Graphic: ICAD Goes Virtual

Facebook Graphic: ICAD Goes Virtual

Sexposer: Building a mobile app on shoestring budget

Sample Tweets:

  • LessonLearned: Fundraising includes educating funders about benefits of #socialmedia & #ICT http://bit.ly/2lAyahl #DigitalLiaisons #HIVcan
  • Funding not caught up to discourse. Key lessons from @PortailVIH on building Sexposer app http://bit.ly/2lAyahl #DigitalLiaisons #HIVcan

Sample Facebook Post: 

  • Lesson learned: The funding hasn’t necessarily caught up to the discourse; part of the fundraising process often involves educating the funders about the benefits of social media and ICT. Find out more about the Sexposer mobile app here: http://bit.ly/2lAyahl #DigitalLiaisons

Graphic:

Twitter Graphic: Sexposer: Building a mobile app on a shoestring budget

Twitter Graphic: Sexposer: Building a mobile app on a shoestring budget

Facebook Graphic: Sexposer: Building a mobile app on a shoestring budget

Facebook Graphic: Sexposer: Building a mobile app on a shoestring budget

HUSTLE’s Netreach: Supporting sex workers online

Sample Tweets:

  • LessonLearned: Internet ≠ confidentiality. Always consider privacy issues in your #ICT work http://bit.ly/2mSWRpL #DigitalLiaisons #HIVcan
  • Internet ≠ confidentiality. Find out how HUSTLEs Netreach program protects its clients. http://bit.ly/2mSWRpL #DigitalLiaisons #HIVcan

Sample Facebook Post:

  • Lesson learned: Though the internet often gives the impression of confidentiality and anonymity, this isn’t always the case – consider privacy issues at every step of the way to protect yourself and your audience. Find out more about how HUSTLE’s Netreach program protects its clients here: http://bit.ly/2mSWRpL #DigitalLiaisons

Graphics:

Twitter Graphic: HUSTLE's Netreach: Supporting sex workers online

Twitter Graphic: HUSTLE’s Netreach: Supporting sex workers online

Facebook Graphic: HUSTLE's Netreach: Connecting sex workers online

Facebook Graphic: HUSTLE’s Netreach: Connecting sex workers online